Why are we even competing in the embedded software space?


Those who followed us from the beginning, or know me or anyone else in Ispirata’s team, probably know our story is rather… unusual. It’s almost three years now and boy, things have changed quite a lot. Only a few faces remain of what used to be our first team, a lot of people came and went by, and all in all it’s been a great ride. Starting a new company from scratch (truly) has proven to be an amazing challenge, and looking back, there’s lots to be proud of, a few regrets, some bad happenings but most of all, a lot of great memories. The best feeling, though, is there’s a lot coming up looking forward.

When Ispirata was founded in 2012, our aim was to create a one-does-it-all consultancy. We’ve been very close to achieve that goal – the oldest person in the team was 24 years old, and we still managed to put up to 10 people to work for huge customers in Italy and abroad. Quite an achievement for a bunch of kids! But we soon found out we were building something we really didn’t want to do. So we slowly fell back to a plan B, and that’s when the idea of Hemera came by. For a while we tried refocusing, while keeping an eye on our consultancy business. People left, new people came in, and we had probably our most difficult year, trying to face the obvious difficulties of building something new from scratch.

Of course my personal commitment to Hemera goes beyond the “business” one, and at the time what looked like a somehow decent idea has proven to be something more. We mostly saw an opportunity to do something cool, fun and really, really challenging. But there’s a reason why, 2 years and more in the making, Hemera is still the present and, most of all, the future of Ispirata.

The issues we perceived in the market when we had our first idea are still there, and they even got worse. If hardware is breaking any reasonable limit for what concerns being accessible to the Average Joe, software seems not to care. Why? We could start a huge discussion here, because “the harder the problem, the simpler the solution” might apply to code, but definitely not to the global market – and it’s definitely not my intention to make this post about why the situation as of today sucks.

 

So, what happened during the last year? First of all, on a personal level, I finally got the proof that The. Emotional. Rollercoaster. Is. Real. Then we kind of had to fake our death to the wider public, mostly because we had to focus elsewhere, and make sure our venture in Hemera could have been sustainable. The good news is: we made it. I am no longer the only shareholder, and this allows us to have a solid foundation to rely on.

Then we worked hard, really hard, not only on Hemera itself but on how Hemera could be made truly ready for the market. We had to think out of each one’s comfort zone, get over some old concepts, redo things, and in general go through a painful and extremely challenging process of pivoting. The good news is: we are still alive.

Over last months we woke up from hibernation, also thanks to new amazing people joining our team, seeing new customers and proving ourselves in the hardest of challenges: face the market. And so, after 2 years of what has been up to now the most amazing, sad, exciting, frustrating, rewarding experience of my life, I can finally answer the question:

 

Why are we even competing in the embedded software space?

We came up with something innovative, amazing and disruptive which solves a real world problem: Making Embedded Easy. Embedded Made Easy is Ispirata’s new payoff, and represents at its best what we do and what we want to keep on doing. We have now a clear vision, a solid company, but most of all, an amazing product.

In late February, we are going to unveil Hemera as it was always meant to be, delivering the promise we made more than one year ago. If you know Hemera already, get ready to be surprised. And if you still don’t, stay tuned, because we’ll keep you busy until our next public release. It won’t come short of surprises, as we will unveil exciting partnerships and new ways you try Hemera, the easiest one being buying a pre-loaded board (oops, did I just spoil too much?).

We will uncover a lot of these surprises at Embedded World 2015. And we will keep you busy in our blog, and via other channels. If you are a company, you will love our new commercial offering. And if you are a indie developer, a maker, or just passionate about embedded/IoT, we have amazing things coming up for you.

 

Oh, I didn’t answer the question, you say? Quite simple: we’re not competing in the embedded software space. We’re changing it.